Based on the emergent theme of “cost of investment” in this paper, an space for future research may be a extra detailed assessment on the return on investment and the value of working within the accessible tourism market. This would assess the interchange of opening up a model new market section and the next creation of demand, alongside the possibly vital investments required to offer barrier free tourism. It is argued that tour operators must be conscious that they have a social responsibility for meeting the wants of people with disabilities, in addition to a legislative requirement to take action. In this sense, public policy in tourism may be linked to more general social policies of incapacity and exclusion to find a way to facilitate the complete integration of disabled folks into the tourism trade. It is clear varying levels of consciousness exist, and the overwhelming majority of managers aren’t …